If you've not gotten Blogging or Social Media or what it can do for your manufacturing business, you will. Because, eventually, your prospects and customers and competitors will tell you.
And I'll admit upfront that if you haven't gotten it, this post by itself likely won't convince you. But if you're curious or on the edge, watch this brief exchange between 2 pretty bright fellows - Seth Godin & Tom Peters - about the magnitude of value there is in Blogging. It could - and should - push you to make a move: